Services Provided: Full Custom Branding + Digital Booth
We participated in the 2024 BMO Vancouver Marathon, but not as marathon runners, as marathon boothers! For 3 days straight, we provided digital booth services to guests who were picking up their racing bibs, visiting the Health & Wellness Expo, and attending the marathon itself.
Total output: 2,212 digital photos and boomerangs over 3 days. 1,300 were captured during the 2-day expo, with the remainder captured on the marathon day.
We provided custom branding services in the following ways:
• Creation/Setup/Takedown of tent, backdrop, and side panels
• Vinyl wrapping for 2x digital booths
• Digital overlay for the photos/boomerangs
• Start screen with custom workflow icons
• Branded download message and microsite
There was a lot of back and forth between our designers, suppliers, and client to make sure that brand guidelines were followed precisely. The client provided the assets and we executed the brand deliverables.
As we were working with BMO, who was the main partner for the marathon, it was of utmost importance that we put a lot of focus on brand recognition and professionalism.
We brought the custom tent we created to our vinyl printer to ensure that the exact same shade of BMO Blue was used across all deliverables.
The hard work paid off because the setup really stood out and had non-stop lines each day. Guests loved how they could quickly and easily take a photo or video and receive it instantly via text or email. Many of the guests used the booth multiple times; first when picking up their race bibs, and then again after the marathon with their medals. It was a fun weekend with over 20,000 Participants!
