Lululemon | Custom Trading Cards

Service Provided: Custom Trading Cards

We did “Yearbook Photos” for UBC’s recent football Homecoming event with Lululemon!

Guests lined up to get their photo taken. Using AI technology, we instantly replaced the background with the iconic textured blue backdrop used for school IDs and yearbook photos. We then printed the photo and assembled the trading cards at our card station.

Students received a custom trading card that featured not only a high quality photo of themselves, but also UBC and Lululemon branding.

Guests LOVED the outputs and many said how they were going to use these photos for their official ID photos or put them on display.

The line up was non-stop for the 4 hours that we were running. Up to the end, we had huge lines of people wanting to get their own photos taken. We averaged about 90 outputs an hour for a total of 366 cards created!

Details of custom services and brand touch points provided:

Custom Trading Cards:

• • Photo Booth with enhanced Lighting
  • Plastic cases with branded Lululemon sticker seals
  • Branded 3d printed Lululemon card display holder
  • Branded Signage