Throughout the two day Rugby Sevens event at BC Stadium, our task was to create a workflow to capture email leads. Visibility and guest acquisition was a top priority. For the goals of this activation, we used our digital photo booth setup.
Setup
The Digital Booth captured images & boomerangs of guests with options to email, text, or airdrop the files to themselves. Captured media included SPB's logo and social links.Digital Booth
Seen from afar, our custom created 8ftx8ft
backdrop attracted passerby's as they wanted to
take pictures in front of the Canada Sevens
lettering which included SPB's branding.Custom Backdrop
Our monitor display worked great for user
acquisition as guests walking past were able to
see what the final output would look like.Slideshow Monitor
