“Had a wonderful experience working with [Lucky Booth] for an event at Rogers Arena! Made our activation super seamless and the guests loved the photo booth.” – Subway Rep
Services Provided: Backdrop Design/Printing and Digital Booth
Subway was a sponsor at the NBA Canada series and needed a photo booth for their activation at Rogers Arena. We provided our Digital Booth with LCD screen and printing/designing the backdrop to go with the booth. We were activating from 3pm to 7pm and had over 200 sessions during that time.
Subway wanted an 8×8 step and repeat backdrop that combined their logo with the NBA logo so we custom designed the pattern, created the print, and finally set it up on game day.
Alongside our booth were two big touchscreen games where brand ambassadors guided guests on how to play the game. They then pointed guests towards the booth where they could get a digital image or boomerang sent straight to their mobiles.
The Digital booth with our LCD screen option is great for brands as you can show any display/ad on it. You could definitely see the Subway sign on our bright screen from far away.
We created a custom Microsite landing page that featured Subway branding when guests went to download their images.
